Overview
Safari Snax is a conceptual brand of children's crackers made to appeal to those with specific food restrictions. Their aim is to create a safer option for parents and guardians in terms of snack foods for their kids while also being appealing to kids in both taste and appearance.
Objective
The objective was to properly brand out the company, Safari Snax and design the packaging to appeal to the appropriate audience and demographic.
Approach
Because the main audience is children, the main inspiration was using illustrations of animal mascots and taking either parts of the animal or its behavior and using that space to show the food in the packaging.
Process
